ScenarioPlanning

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"Scenario planning is gracefully described in The Art of the Long View, by the man who in the '80s held Wack's old job at Shell -- GBN co-founder Schwartz. Scenario planning is the methodical thinking of the unthinkable. It searches for wisdom in unusual places. It assumes that there will never be enough information on which to base a decision, if that decision requires certainty about the future. Therefore, it is important to prepare a wide range of possible decisions based on an entire range of possible futures. Never being wrong about the future is better than occasionally being exactly right."

From www.wired.com

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